Dofollo's robust feature set includes internal link analysis, which helps users understand and optimize the structure of their website's internal links. It also offers backlink monitoring, allowing businesses to keep track of their backlinks and ensure they are maintaining a healthy link profile. The backlink spend tracking feature helps users manage their budget by tracking expenses related to acquiring backlinks. Additionally, Dofollo provides competitor analysis tools, offering insights into the backlink strategies of competitors. These features are complemented by visual tools that make it easy to manage and understand link data.